Yong Li Qing Vernice / 0352288
Bachelor of Design (Hons) in Creative Media
Collaborative design practice
Task 2 // Art Direction
INSTRUCTION
Things that should be included in Task 2:
INSTRUCTION
Things that should be included in Task 2:
Project document_Task 2:
Ideation
The reality check on value, needs, challenges and barriers
- What are the values for the targeted audience?
- What needs are addressed?
- What are the challenges to face?
- What barriers are there that oppose it?
Describe the Idea
A conceptual description of the idea that is generated.
- Concept name
- Visual reference and ideas generated
- How does it work
- One sentence concept description
- What does it involve, both in building and using it
- What we hope to learn more of through this idea
Presentation Slides_Task 2:
- Art Direction
- Mood board
- Logo style
- Colour Palette
- Typography
- Visual style
- Graphic elements
- Deliverables
- Reference
- Sketches
- Idea Generated
RESEARCH
In this stage, based on our client's requirement for a minimalist and playful/energetic design style to showcase their product. So our group focused on researching and finding references online for ideas for the website, packaging, poster, banner, graphic elements and product showcase. After finding some references we will share and put the ideas into our group Miro board.
Fig 1.1 Mood board_website
Fig 1.2 Mood board_Packeging Design
Fig 1.3 Mood board_Banner/ Poster
Fig 1.4 Mood board_ Product Pictures/ Animation
Fig 1.5 Mood board_Graphic Elements
PROCESS
Week 4 -
This week during the meeting we showed our progression of logo design for the business school students and got some feedback from them. Besides that, we also get some new updates from them about the product details, pricing as well and the target audience. As we also double-checked for the engraving they said that the based price of it is rm9.90. More the customise the more they cost. For the engraving part, we were told that for now the customers are only allowed to engrave names, numbers and emojis onto the cup or poster. During the tutorial class, we told Mrs Lilian about the updates from the Business school students on the products as well as the change of target audience.
Update Version for the Bamboo products_PDF
G.E.M Product Info Update Version_PDF
Week 5 -
This week, from the feedback we got from our clients during our meeting, we made more attempts at the logo design. The logos (Fig 1.6) are the ones that the Business Schools students choose to make improvements. Besides, during our meeting, we discussed the doubts and concerns we still have about the design outcome.
During our group consultation time, we showed Mrs Lilian the progression so for that we have. First, we share our progression of the storyboard (Fig 1.7) for the promotion video that was done by our teammates, Jomin. After that, we shared our ideas for the packaging design (Fig 1.8- Fig 1.9) we thought of with her as well as more attempts at logos (Fig 1.10 - Fig 1.11). Next, we share the graphic elements created by our teammate, Cecilia (Fig 1.12), the colour palette we finalize for the design style (Fig 1.13) and the typefaces we found for the website used (Fig 1.14). Last are the website wireframes that we the UI/UX students created (Fig 1.15 - Fig 1.17).
Fig 1.6 Logos for Improvement
Fig 1.7 Storyboard by Jomin
Fig 1.8 Packaging Design
Fig 1.9 Packaging design testing
Fig 1.10 Logos by myself
Fig 1.11 Logos Attempts
Fig 1.12 Graphic Elements by Cecilia
Fig 1.13 Colour Palette
Fig 1.14 Typefaces
Fig 1.15 Wireframes by Me
Fig 1.16 Wireframes by UI/ UX students
Fig 1.17 Wireframes by UI/ UX students
Meeting Minutes_PDF
Website content working document_PDF
Week 6 -
For this week we are doing our Task 2: Art Direction presentation for our clients and Mrs Lilian.
FEEDBACK
Week 4 -
After hearing the updates from us. She said that it was a good thing for us as the data we got from the survey suited their target audience. Additionally, the logo design also needs to be pushed on a little bit further.
Week 5 -
From Mrs Lilian's feedback, she told us to sit down together and discuss every decision we make like a voting system as a team so that we can make the working process easier and faster. Besides, we were also told to refine the logo and make more progress on the website design.
Week 6 -
The suggestion of having the secondary colours for our clients is good and the typeface chosen also demonstrates the look of how it looks like while using for the website. Besides, the logo is still in the process of refining and making faster progression because without the logo we can't make any progress for the upcoming design. Furthermore, she said that graphic elements are quite interesting and have a lot of potential in terms of only packaging. For the Website and animation are good as we have the wireframes and storyboard. The ideas generated we wrote are very organised.
NEXT COURSE OF ACTION
Week 4 -
This week we are focusing on creating the logo for them as they are rushing for their own presentation next week. Besides that, we were told to make posters and banners after we had decided on the logo design for the eco feast.
Week 5 -
First of all, working on refining the logo design, then preparing the slides for Task 2: Art Direction presentation and so on.
Week 6 -
Keep Working on the design ideas we share in the presentation, in terms of website, packaging, logo and animation.
SUBMISSION
Team 2 _ Task 2 _ Presentations slides
Team 2_ Task 2 _ Project Document Slides
Team 2 _ Task 2 _ Project Document_PDF
REFLECTION
During the process of doing task 2, we have all been quite busy on other modules as well for the past few weeks. So, due to that, we had a lack of focus on this module and delayed some of our progression for the design outcomes. Luckily our group members are making an effort to make the design better in their area of expertise. Although we were quite busy with our own tasks we managed to share our ideas to make the product showcase look better during our own meeting or in our group chat.
Moreover, in my opinion, I found that teamwork and communication between both our own group and the business school students are very important. In addition, the way of communication also will affect the result of the design that our clients want. We then design students prefer having a meeting once a week in Discord so we can double-check our progress and whether the design is on the right track, but the business school students prefer typing in the WhatsApp group chat, which causes ineffective communication between us and them. Though we were worried that we might not be done on time, in the end, we managed to work quite well as a team to make it work to submit all the requirements that Mrs Lilian wanted.
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