Yong Li Qing Vernice / 0352288
Bachelor of Design (Hons) in Creative Media
Design Principle
Lecture 2
EXERCISE LINK
LECTURE
EXERCISE LINK
LECTURE
Week 2- Emphasis and Balance
Balance
• Balance refers to the distribution of visual weight in a work of design.
• It is the visual equilibrium of the elements that cause the total image to appear balanced.
• Balance can be symmetrical or asymmetrical.
Figur 2.1 (31 / 8 / 2021)
Has equal “weight” on equal sides of a centrally placed fulcrum.
• The equal arrangement of elements on either side of the central axis (horizontal or vertical) resulting in bilateral balance.
• Arranging elements equally around a central point results in radial balance.
• Approximate symmetry is when equivalent but not identical forms are arranged around the fulcrum line.
Figur 2.2 (31 / 8 / 2021)
Figur 2.3 (31 / 8 / 2021)
THE GOLDEN RATIO
Figure 2.4 (31 / 8 / 2021)
Figur 2.2 (31 / 8 / 2021)
ASYMMETRICAL BALANCE
• Unequal visual weight on each side of the composition.
• One side of the composition might contain a dominant element, which could be balanced
by a couple of lesser focal points on the other side.
• More dynamic and interesting. It evokes feelings of modernism, movement, energy and vitality.
• Asymmetrical balance offers more visual variety, although it can be more difficult to achieve because the relationships between elements are more complex.
Figur 2.3 (31 / 8 / 2021)
THE GOLDEN RATIO
• Also known as phi, the Golden Ratio (other names: Golden Mean, Golden Section) is a mathematical concept and a number that goes on indefinitely (1.618033988749895...). The ratio itself comes from the Fibonacci sequence, a naturally occurring sequence of numbers that can be found everywhere, from the number of leaves on a tree to the shape of a seashell.
• Over the centuries, many have perceived the Golden Ratio as the representative of perfect beauty or is uniquely found throughout nature.
• The Golden Ratio has been used for centuries as a guide to creating visual balance in architecture and paintings.
• For designers, illustrators or digital artists, the Golden Ratio can be used to bring harmony, balance and structure to one’s work. It can also increase the appeal of design work.
Figure 2.4 (31 / 8 / 2021)
RULE OF THIRDS
It is a composition guideline to create more dynamism to a work of design/photography/film/painting.
An image is divided evenly into thirds, both horizontally and vertically, and the subject of the image is placed at the intersection of those dividing lines, or along with one of the lines itself.
Figur 2.5 (31 / 8 / 2021)
EMPHASIS AND DOMINANCE
• Emphasis is used to create dominance and focus in design work.
• Various elements can be used to create emphasis, such as colour, shapes or value, to achieve dominance.
Figur 2.6 (31 / 8 / 2021)
INSTRUCTIONS
<iframe src="https://drive.google.com/file/d/1k-Co7LxSOjSpydYstVr9VJNsA5bA4BL9/preview" width="640" height="480" allow="autoplay"></iframe>
FEEDBACK
Week 2 -
Feedback - Try to use the rules of thirds or golden ratio in our design it will make our design more balanced and complete.
REFLECTIONS
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